Key Books, Webcasts, PowerPoint Presentations and Articles
Published, Edited or Authored and Firm Awards
AMMR staff has published, edit, authored or
contributed to over 100 articles, essays and several books in the association
management field. For copies, please
call us.
· NEXT: The Association Guide to Value: Creating and Delivering Value for Programs, Products and Services-Due out in 2007
· The Association Strategic Planning and Research Guide with Templates and Best Practices, AMMR Press, January 2006
·
The Association and Nonprofit Marketing and
Communication Planning Guide: A Workbook
of Models, Templates and Best Practices for Creating Simple and Effective
Marketing and Communication Plans for Uncertain Times, AMMR Press, Second
Edition, January 2006.
·
The State of
·
Marketing the Nonprofit Association, A Guide to Marketing the
Functional Areas of Trade Associations and Professional Societies, The
Center for Association Leadership, 2005 -- 5th printing, 200 pp., 10,000 in
print -- the first association management marketing textbook written in the
field. Contributor, Publisher and Editor.
·
Marketing and Selling to Associations and Nonprofits in the New
Millennium: A Suppliers Guide to
Understanding a Changing Association Marketplace, AMMR Press, 1998,
80pp.
·
Meetings and Administration: A
Textbook and Reference for Nonprofit Associations, GWSAE, 1995, 180
pp. Developed the concept and content
for this GWSAE textbook. Initial Publisher and Editor.
·
Conducting International Meetings, GWSAE, 1993, 168 pp. First “how-to” guide for trade
associations and professional societies written in the field. Publisher and
Editor.
·
Selling to Associations, GWSAE, 1993, 96 pp. First and only textbook detailing marketing
and selling techniques for association service providers. Contributor,
Publisher and Editor
·
Bibliography of Association Management Literature, GWSAE, 1990, 324
pp. The first and only comprehensive field
bibliography compiled in the field of association management listing for and
not for profit literature applicable to association management. Co-Editor and
Publisher.
·
Congressional Appropriations Subcommittee Confidence in Executive
Agencies:
One Subcommittee and Four Agencies, September 1981, 256pp.
2002 - 2006 Presentations
· The New Member Value Equation: Creating and Delivering Value for Association Products and Services, Program, ASAE Marketing and Membership Symposium, June, 2006.
· Association Governance, Marketing and Membership Trends and Issues, Keynote presentation for the New England Society of Association Executives, May, 2006.
·
How to Establish an Association Consultancy,
(Presentation and Panel Discussion), 2005 ASAE National Convention,
· A Look at the Future: Marketing and Communication Trends and Issues, Closing Keynote, Marketing and Membership Symposium, ASAE, July, 2005.
· Strategic Planning and Marketing, Address to the Council of Scientific Societies Mid-year Meeting, May, 2005.
· Best Marketing and Communications Practices and Benchmarks, workshop for the Direct Mail Association of Washington, February, 2005.
· Creating the Scientific Society Strategic Plan for Tomorrow, presentation to the Council of Scientific Societies Annual Meeting, December, 2004.
·
Marketing Case Studies, Annual Meeting
Workshop,
· Governance Planning and Strategic Planning for Large Association Staffs, SPEI, The Optical Society, April, 2004.
· Marketing Trends and Issues and Their Impact on the Future of Association Management, Association Forum and the Keynote address for the Wisconsin Society of Association Executives, May 2004.
· Governing, Marketing and Communicating the Scientific Society of Tomorrow, Keynote for the Council of Scientific Society Presidents, May, 2004.
· Association Marketing and Communications Case Studies and Best Practices, Annual Meeting of the American Society of Association Executives, August 2004.
· Governance, Marketing and Communications for the Future of Bar Associations, National Association of Bar Executives, October, 2004.
· Strategic Planning and Alternative Futures for Scientific Societies, Keynote address for the Council of Scientific Societies, December 2004.
·
Volunteer
Recruitment, Motivation and Retention,
· Association Management Company Trends and Issues, ASAE Annual Meeting, August, 2003.
· Trends and Best Practices in Membership and Marketing, ASAE Annual Meeting, August, 2003.
· New Membership Campaigns, US Chamber of Commerce, Institutes of Organizational Management, July, 2003.
·
Marketing Planning for Chambers and
Associations,
·
Examining the Research, Trends, Models and Best Practices in
Association and Chamber Management, partial adaptation from the ASAE Foundation
Futures Exploring the Future: Seven Strategic Conversations That Could
Transform Your Assn, USCC Institutes of Organization Management,
1999-2001
·
Governing, Marketing and Communicating the Association in the 21st
Century: Post September 11 Impact:
Strategies and Recommendations Going Forward,” Presented to the
·
Selecting, Recruiting, Training and Motivating Volunteers in an
Environment of Change, (Presentation and Web cast), The Association for Investment
Management and Research®, January 2001.
·
Membership Marketing and Volunteer Recruitment and Motivation,
Pennsylvania Bar Association, Feb, 2001.
·
Association Marketing and Communications Management in the E-business
Environment, AMMR One-day seminar, November 2000.
·
E-Business Publications, Communications and Sources of Nondues
Income, SNAP
Audio-communications/publications Seminar, June 2000.
·
Marketing and Communicating in the New Millennium: One 2 One Marketing and Communications
Strategies, ASAE Marketing Symposium, March 2000.
·
E-business Marketing and Communications Sources of Nondues Income in
the New Millennium, Plenary Session, NYSAE Education Day/I Love New York Day, February
2000.
·
Marketing and Communication Audits, ASAE Marketing Roundtable, March
1999.
·
One to One Marketing in the New Millennium, ASAE Marketing
Section Roundtable, November 1999.
·
Advanced Membership and Marketing E-Business Strategies for the New
Millennium, USCC, September 1999.
2002 – 2006
·
Dues Discounts Incentives and Rewards, Forum Magazine
(Association Forum of Chicagoland) August, 2006
·
Association Trends and Issues for 2006?, Association
Trends, January, 2006.
·
Don’t Give too Much Away:
Keep Some Content Secret, Association Trends, February 2005.
·
All Together When? Association Management Magazine, Karla Taylor,
March 2005.
(Contributed marketing methodology and quotes in
the areas of integrated marketing teams and integrated marketing and
communications structures.).
·
Is your Association Heading In or Staying Out?, Association
Trends, January, 2005.
·
Masters of the Assn Universe—Can Association Management
Sustain a Graduate Degree Program Over
Time?, Association Trends, February, 2004.
·
What are Associations Getting ‘In’ to This Year?, Article for Association
Trends, January, 2004.
·
Value Articulation and Delivery in the age of
E-Business, Association Executive, NYSAE, May, 2002.
· There May Not Be A Better Time To Use the Associations Reserves, Association Trends, January 2002.
·
Ring ‘In’ the New Year:
Don’t Be Left ‘Out’, Article for Association Trends,
January, 2002.
1998
– 2001
·
“Transformational Crisis—Impact of
21st Century Changes and Trends” in, Preparing for the 21st
Century, Brown, Kathleen, MPA, National Kidney Foundation, Association
Executive, New York Society of Association Executives, August, 1999.
·
Cross Selling and Up Selling—Now more Important than Ever, AMMR Press, 1998.
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