Qualifications
& Capabilities Statement
ASSOCIATION
MANAGEMENT AND MARKETING RESOURCES
Management Consultants to Associations, Nonprofits and Corporations
since 1991
PHONE: 301-530-9066 w FAX: 301-530-9076 w E-MAIL: scarey@ammr.com w WEB: http://www.ammr.com
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Since 1991, we have provided the best planning,
assessment, marketing, communications and governance tools, techniques,
technology, teaching and quality training, planning, peer reviews, analysis and
research, in assisting associations, other nonprofit and government entities to
accomplish their governance, communications and marketing objectives, and to
create “TruValueÔ”
for their members.
AMMR has been the preeminent association
management consulting firm that has pioneered the concept of quantifying the
value of association tangible and intangible products and services, and
delivering them via communication vehicles that are unique, and which force
members and clients to recognize the value of services to dues and nondues
revenue dollars. We help our clients in selecting their long view through
focused, realistic strategic planning tied to the budget and program of work.
We have focused on assisting our nonprofit customers in governing the
association, and in marketing, imaging and communicating association products
and services to members and customers. As
the association community’s key thought leaders in e-business marketing
and marketing/communications integration, we concentrate on presenting an
integrated approach in blending e-business tools with traditional association
programs and services. Although e-business is the business of
the future, we help our clients create an integrated strategic, marketing,
membership, communications and governance strategy, which links together and
integrates its new e-business and traditional operational plans. We also assist
clients with all their hardware/ software I/T strategies and decision making.
AMMR is a full service association marketing,
communications and governance management firm and specializes in the following
areas using the Malcolm Baldridge Award Performance Assessment Criteria and
Methodology:
Ø
Designing and conducting governance and
strategic planning facilitations, structural, marketing,
communication, and E-business program and organizational assessments, audits,
reviews and analyses.
Ø
Strategic communications planning,
volunteer management and association staff and volunteer planning,
training and retreats in marketing, communications, management and governance
operations.
Ø
Market and Membership Research
studies (Environmental Scans using alternative future scenario
methodology/focus groups/in-depth interviews and quantitative needs
assessments) in the membership, communications, education (traditional and
electronic), governance and marketing areas.
Ø
Facilitating, Teaching and Consulting
with associations, foundations and non-profits on issues related
to governance / staff management and structure, marketing, communication,
E-business operations, general personnel, administrative and governance
management.
Ø
Facilitating and assessing association migration and
mergers to and from Association Management Companies (AMC’s), stand-alone
operations and subsidiary deployment. We provide the full range
of services from current association position / location assessments to
searches for stand-alone space and personnel, in addition to evaluating AMC’s and
developing RFP’s, providing complete migration services and developing and
negotiating management contracts.
Ø
Evaluating chapter and affiliate
operations including analyses, training and facilitations.
Ø
Creation of TruValueÔ definitions,
statements and delivery systems for benefits, programs, products and services
for use in promotional materials.
Ø
New marketing segmentation design and
integration, marketing research, positioning, pricing,
communication and publications strategies.
Ø Executive
search for CEOs, marketing, communications, and other senior product line
directors and managers.
Ø
Assisting government and nonprofit
entities with outreach and developing marketing and
communication strategies to influence their constituencies.
AMMR specializes in conducting
detailed studies using Baldrige criteria, detailed 18-functional area
environmental scanning, qualitative in-depth interviews and focus groups and
quantitative needs assessment research in the key areas of:
ü
Membership, marketing and customer service
ü
Strategic planning facilitations
ü
Communications research and planning
ü
Member Needs Assessments
ü
Governance and staff management facilitation and
training and facilitations
ü
Member relations & development
ü
Marketing/e-business marketing
ü
I/T integration in marketing, membership and
communications
ü
Research in educational programs and distance
learning strategies and tactics
ü
Association Management Company assessments and
association migration to AMC’s or Stand-alone operations
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