Qualifications
& Capabilities Statement
ASSOCIATION
MANAGEMENT + MARKETING RESOURCES (AM+MR)
Trusted Management Consultants to Associations, Nonprofits and Corporations
since 1991
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The Mission of AM+MR is to provide trade associations, professional societies and foundations with the ability to change, evolve and maintain relevance
through strategic and tactical planning in a world filled with never ending opportunities for change.
Since 1991, AM+MR has provided the best strategic and tactical planning, assessments,
interventions, marketing, communications and governance tools, techniques, technology, teaching and quality training, planning, peer reviews, analysis and research, in assisting associations, other nonprofit
and government entities to form and grow and to accomplish their governance, communications and marketing objectives, and to create
“TruValueÔ”
for their members.
AMMR has been a trusted and preeminent full service
association and nonprofit management consulting and research firm serving the trade association,
professional society and foundation communities for
19 years. AMMR provides programs,assessments, interventions, transitions and trusted advice in the areas
of association and nonprofit strategic planning,
governance, management, marketing, and communications. As one of the association community’s key thought leading firms,
we help our clients create an integrated strategic, marketing, membership, communications and
governance strategy, which links together and integrates its new e-business and traditional operational plans.
AM+MR is a full service association management consultancy focusing on
strategic and tactical governance and management in the following areas:
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Designing and conducting strategic planning, governance, leadership and strategic planning facilitations for associations, foundations, chapters and affiliates.
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Conducting association staff and volunteer planning, training and retreats in governance, marketing, communications and management operations.
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Governance and Management interventions, restructurings, assessments and audits in the areas of marketing, communication, education and meetings.
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Conducting strategic and tactical research using the following tools: , environmental scanning (not just SWOT), constructing alternative future scenarios, focus groups, in-depth interviews, web quantitative value surveys, needs and probability assessments and other unique tools.
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Facilitating, Teaching and Consulting with associations foundations and non-profits on issues related to leadership / teamwork / governance / staff management and structure, marketing and communication, general personnel, management, administrative and governance management.
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Establishing new associations and facilitating and assessing association migration and mergers to and from Association Management Companies (AMC’s), stand-alone operations and subsidiary deployment including analyses, training and facilitations. We provide the full range of services from creation facilitations and growth, current association position / location assessments to searches for stand-alone space and personnel, in addition to evaluating AMC’s and developing RFP’s, providing complete migration services and developing and negotiating management contracts.
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Evaluating chapter and affiliate
operations including analyses, training and facilitations.
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Membership and marketing studies, creation of TruValueÔ definitions,
statements and delivery systems for benefits, programs, products and services.
Ø Executive
search for CEOs, marketing, communications, and other senior product line
directors and managers.
AMMR specializes in conducting
detailed studies using Baldrige criteria, detailed 18-functional area
environmental scanning, qualitative in-depth interviews and focus groups and
quantitative needs assessment research in the key areas of:
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Strategic planning and research facilitations
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Assessments and audits in the areas of governance, management, administration, marketing, communications, education and meetings
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Member needs assessments and surveys and qualitative research
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Governance and staff management training and facilitations
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Marketing/e-business marketing
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I/T integration in marketing, membership and
communications
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Establishing new associations and incubation services
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Association Management Company assessments and
association migration to AMC’s or Stand-alone operations
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Website value, usability studies and social networking marketing strategies
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Executive search for chief staff executives and senior leaders in marketing and communications
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