Qualifications & Capabilities
Statement
ASSOCIATION MANAGEMENT + MARKETING RESOURCES
(AM+MR)
Trusted Management Consultants to Associations, Nonprofits and
Corporations since 1991
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Our
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The Mission of AM+MR is to provide trade
associations, professional societies and foundations with the ability to
change, evolve and maintain relevance through strategic and tactical planning
in a world filled with never ending opportunities for change.
Since 1991, AM+MR has provided the best
strategic and tactical planning, assessments, interventions, marketing,
communications and governance tools, techniques, technology, teaching and
quality training, planning, peer reviews, analysis and research, in assisting
associations, other nonprofit and government entities to form and grow and to
accomplish their governance, communications and marketing objectives, and to
create “TruValueÔ” for their members.
AMMR has been a trusted and preeminent full
service association and nonprofit management consulting and research firm
serving the trade association, professional society and foundation communities
for 19 years. AMMR provides programs,assessments,
interventions, transitions and trusted advice in the areas of association and
nonprofit strategic planning, governance, management, marketing, and
communications. As one of the association community’s key thought
leading firms, we help our clients create an integrated strategic,
marketing, membership, communications and governance strategy, which links
together and integrates its new e-business and
traditional operational plans.
AM+MR is a full service association management
consultancy focusing on strategic and tactical governance and management in the
following areas:
Ø Designing and conducting strategic planning, governance, leadership and strategic planning facilitations for
associations, foundations, chapters and affiliates.
Ø Conducting association staff and volunteer planning,
training and retreats in governance, marketing, communications and management
operations.
Ø Governance and Management interventions, restructurings, assessments
and audits in the areas of marketing, communication,
education and meetings.
Ø Conducting strategic and tactical research using the following tools: , environmental scanning (not just SWOT), constructing alternative future scenarios, focus groups, in-depth interviews, web quantitative value surveys, needs and probability assessments and other unique tools.
Ø Facilitating, Teaching and Consulting with associations
foundations and non-profits on issues related to
leadership / teamwork / governance / staff management and structure, marketing
and communication, general personnel, management, administrative and governance
management.
Ø Establishing new associations and facilitating and assessing
association migration and mergers to and from Association Management Companies
(AMC’s), stand-alone operations and subsidiary deployment including analyses,
training and facilitations. We provide the full range of
services from creation facilitations and growth, current association position /
location assessments to searches for stand-alone space and personnel, in
addition to evaluating AMC’s and developing RFP’s, providing complete migration
services and developing and negotiating management contracts.
Ø Evaluating chapter and affiliate operations including analyses, training and facilitations.
Ø Membership and marketing studies, creation of TruValueÔ definitions, statements and delivery systems for benefits, programs,
products and services.
Ø Executive search for CEOs, marketing, communications, and other
senior product line directors and managers.
AMMR specializes
in conducting detailed studies using Baldrige criteria, detailed 18-functional
area environmental scanning, qualitative in-depth interviews and focus groups
and quantitative needs assessment research in the key areas of:
ü Strategic planning and research facilitations
ü Assessments and audits in the areas of governance, management,
administration, marketing, communications, education and meetings
ü Member needs assessments and surveys and qualitative research
ü Governance and staff management training and facilitations
ü Marketing/e-business marketing
ü I/T integration in marketing, membership and communications
ü Establishing new associations and incubation services
ü Association Management Company assessments and association migration
to AMC’s or Stand-alone operations
ü Website value, usability studies and social networking marketing
strategies
ü Executive search for chief staff executives and senior leaders in
marketing and communications
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