Specialized Marketing and Governance Management Services

1. Surgical or full association analyses and assessments using Malcolm Baldrige Quality Award Performance Assessment Criteria in the areas of: governance, marketing, communications, and management

AMMR will review/analyze/audit, formally or informally, all or individual areas such as governance, marketing, communications, and management functions using Baldrige criteria and tools and our unique TruValue methodology.

Utilizing our TruValueÔ methodology, we can help make tangible to members and clients the worth and value of association’s tangible and intangible benefits, programs and services through the creation and positioning of true value statements wrapped in unique delivery systems.

2. Market and member needs assessment research in membership, communications and education via surveys, focus groups, tele-marketing/survey and in-depth interviews

AMMR can take the pulse of your association’s mission, marketing, communications, membership, or education programs. Whether using in-depth interviews, tele-marketing, focus groups or detailed needs assessment market research to identify marketing or governance problems and key issues, AMMR can prepare findings, recommendations and action plans for their resolve. Ask to see our “easy to read “visually oriented research reports, with a variety of graphics and easy to follow research. We can provide the report as a ready to present “PowerPoint” presentation as well. We have developed a 75-question chapter/affiliate questionnaire covering each functional area for chapters and affiliates to share information on programs and services.

3. Strategic planning and strategy development

We assist our clients in conducting environmental scans, reviewing alternative future scenarios, building a strategic plan and creating the operational links between plan, operations, budgets and resources. AMMR will facilitate your strategic planning process, gather preliminary information on your current operating environments (environmental scan—much more detailed than a typical SWOT analysis), collaborate on defining your strategic issues, vision, mission, goals and objectives, tactical initiatives, tying those prioritized objectives to operational and metric evaluation plans, and writing your strategic plan. We use our unique TruValue™ and Alternative Future Scenario methodology to survey key leaders and others, and incorporate results into the planning process. We focus on integrating your strategic plans with your marketing, communication, budget, operational and other plans.

4. Speaking, training, facilitating and teaching programs in association governance and leadership (Boards, Committees and Chapters). Team building and traditional and marketing and communications management for the staff and chapters.

As one the association community’s key thought leading firms in governance, marketing and communication, AMMR personnel will speak, facilitate and teach on a variety of association membership, marketing and governance management topics. We teach and train boards, affiliates, staffs and other volunteers in governance roles and responsibilities, board and staff evaluation and other leadership subjects. AMMR teaches a 6 and a 12-hour “E-business Marketing and Communications” course, as well as modular marketing, communications, nondues revenue, volunteer selection and motivation courses designed for national /regional/state association executives in a variety of formats. Our classes are held in Chicago, New York and the Washington, DC area, as well as on site at association meetings and conventions. We have done keynote’s and conference wrap-up sessions for ASAE’s Marketing and Membership Symposium and at a variety of national, state and local allied societies, including NYSAE and the Association Forum of Chicagoland and other association programs.

5. Membership, marketing, communications and e-business planning; management and compensation reviews, audits and analyses; dues and membership restructurings

AMMR specializes in assisting associations in addressing strategic marketing and member value issues and developing appropriate links between strategic plans, annual work plans, other association plans and the association budget. We conduct management and compensation reviews and are specialists in creating new dues and association organizational structures, which integrate all activities from the marketing, governance and communications perspective.

1. Assisting associations evaluate and assess Association Management Company (AMC) vs. stand-alone operations and assist in migration and mergers of associations to and from AMC’s and combines.

We conduct full assessments of associations to evaluate whether or not they should merge or be in a stand-alone environment or housed in an AMC, or move from one AMC to another. We provide evaluation services, Conduct AMC searches from RFP management thru migration and management contract development and negotiations.

2. Executive search assistance for CEO’s, deputy directors and key vice-presidential staff in the marketing and membership sales areas

Let AMMR perform your search for your senior managers, directors and CEO’s. AMMR has the most comprehensive and current private database of CEO’s, communication, education and marketing directors and managers in Greater Washington. Our inclusive, multidimensional and encompassing approach to search includes: A governance and management environmental scan and review report, in-depth interviews with the Board, other leaders and the staff, creation of a detailed Job Description, Job Specification and Search Profile. We also provide a variety of enhanced, value-added services from the management consulting side of our firm, as needed. This multidimensional approach and search methodology ensures a “great fit” between the customer (association) and the focus candidate.

3. New media/IT/e-business marketing and communication technology applications and integration

AMMR will perform an I/T audit of your hardware and software integration and provide recommendations and solutions, as well as perform a New Media marketing and technology (IT) audit and provide you with a segmentation and implementation plan to thoroughly integrate your marketing and communications functions with new INTER/INTRANET / E-Mail / broadcast / distance learning / WIRELESS (PDA) content/technology applications.

4. Analysis of current, and development and planning of new non-dues income programs

AMMR has taught non-dues programs for over ten years to a variety of associations. Let us spend a day with your staff to explore non-dues income program possibilities.

5. Strategist and management coaching and counseling services

A unique and individualized service offering advice and help on an on-going basis to association management professionals in need of developing long range industry or professional strategy, to assist them in all aspects of association planning, decision-making and leadership/teamwork. This service is provided complimentary to clients.