Specialized Strategic Planning, Governance, Management and Marketing Services

1. Surgical or full association analyses and assessments, interventions and transitions in the areas of: governance, management, structure, administration, marketing and communications

AMMR will review/analyze/audit, formally or informally, all or individual areas such as governance, marketing, communications, and management functions using Baldrige criteria and tools and our unique TruValue™ methodology.

Utilizing our TruValueÔ methodology, we can help make tangible to members and clients the worth and value of association’s tangible and intangible benefits, programs and services through the creation and positioning of true value statements wrapped in unique delivery systems.

2. 2. Market and member needs assessment research in membership, communications, meetings and education via surveys, focus groups, tele-marketing/survey and in-depth interviews

AM+MR can take the pulse of your association’s mission, marketing, communications, membership, or education programs. Whether using in-depth interviews, tele-marketing, focus groups or detailed needs assessment market research to identify marketing or governance problems and key issues, AM+MR can prepare findings, recommendations and action plans for their resolve. Ask to see our “easy to read “visually oriented research reports, with a variety of graphics and easy to follow research. We can provide the report as a ready to present “PowerPoint” presentation as well. We have developed a comprehensive website value and usability study that assists organizations maximize the value of the Website for current and prospective users.

3. Strategic planning and strategy development

We assist our clients in conducting environmental scans, reviewing alternative future scenarios, building a strategic plan and creating the operational links between plan, operations, budgets and resources. AM+MR will facilitate your strategic planning process, gather preliminary information on your current operating environments (environmental scan—much more detailed than a typical SWOT analysis), collaborate on defining your strategic issues, vision, mission, goals and objectives, tactical initiatives, tying those prioritized objectives to operational and metric evaluation plans, and writing your strategic plan. We use our unique TruValue™ and Alternative Future Scenario methodology to survey key leaders and others, and incorporate results into the planning process. We focus on integrating your strategic plans with your marketing, communication, budget, operational and other plans.

4. Speaking, training, facilitating and teaching programs in association leadership, governance and management (Boards, Committees and Chapters). Team building and traditional and marketing and communications management for the staff and chapters.

As one the association community’s key thought leading firms in governance, management, marketing and communication, AM+MR personnel will speak, facilitate and teach on a variety of association membership, marketing and governance management topics. We teach and train boards, affiliates, staffs and other volunteers in governance roles and responsibilities, board and staff evaluation and other leadership subjects. AM+MR teaches a 6 and a 12-hour “E-business Marketing and Communications” course, as well as modular marketing, communications, nondues revenue, volunteer selection and motivation courses designed for national /regional/state association executives in a variety of formats. Our classes are held in Chicago, New York and the Washington, DC area, as well as on site at association meetings and conventions. We have done keynote’s and conference wrap-up sessions for ASAE’s marketing and membership meetings and at a variety of national, state and local allied societies, including NYSAE and the Association Forum of Chicagoland, 10+ allied societies of association executives and other association programs.

5. Membership, marketing, communications and e-business planning; management and compensation reviews, audits and analyses; dues and membership restructurings

AM+MR specializes in assisting associations in addressing strategic marketing and member value issues and developing appropriate links between strategic plans, annual work plans, other association plans and the association budget. We conduct management and compensation reviews and are specialists in creating new dues and association organizational structures, which integrate all activities from the marketing, governance and communications perspective.

6. Establishing new associations and assisting associations evaluate and assess Association Management Company (AMC) vs. stand-alone operations and assist in migration and mergers of associations to and from AMC’s and combines.

We facilitate new association formation and conduct full assessments of associations to evaluate whether or not they should merge or be in a stand-alone environment or housed in an AMC, or move from one AMC to another. We provide evaluation services, Conduct AMC searches from RFP management thru migration and management contract development and negotiations. We provide incubation services and management for newly formed associations and / or locate them based on their specific needs.

7. Executive search assistance for association and Foundation CEO’s, deputy directors and key vice-presidential staff in the marketing and membership sales areas

Let AM+MR perform your search for your senior managers, directors and CEO’s. AM+MR has the most comprehensive and current private database of CEO’s, communication, education and marketing directors and managers in Greater Washington. Our inclusive, multidimensional and encompassing approach to search, includes: A governance and management environmental scan and review report, in-depth interviews with the Board, other leaders and the staff, creation of a detailed Job Description, Job Specification and Search Profile. We also provide a variety of enhanced, value-added services from the management consulting side of our firm, as needed. This multidimensional approach and search methodology ensures a “great fit” between the customer (association) and the focus candidate.

8. Analysis of current, and development and planning of new non-dues income programs

AM+MR has taught non-dues programs for over ten years to a variety of associations. Let us spend a day with your staff to explore non-dues income program possibilities.

9. Strategist and management coaching and counseling services

A unique and individualized service offering advice and help on an on-going basis to association management professionals in need of developing long range industry or professional strategy, to assist them in all aspects of association planning, decision-making and leadership/teamwork. This service is provided complimentary to clients.